ISAMM Microsoft Club

Strategic Marketing Initiative

Quarterly Marketing Plan - Starting November 17, 2025

Strategy Overview

Four core pillars driving our marketing success

📧

Email Marketing Campaign

Targeted mail templates sent to members and ISAMM community with weekly newsletters, tips, and important updates.

25% Allocation
🎥

Weekly Video Content

Professional videos on Microsoft topics, tech trends, tutorials, and community highlights shared across platforms.

30% Allocation
📱

Social Media Carousel Posts

Engaging carousel posts with tips, tricks, advice for students, and weekly session posters to maximize reach.

25% Allocation
🎯

Events & Sessions Management

National and international events with dedicated strategies, podcasts, and vodcasts featuring community guests.

20% Allocation

Weekly Content Calendar

Strategic scheduling optimized for Tunisia prime time

Day Activity Content Type Prime Time (Tunisia)
Monday Email campaign launch Weekly newsletter with tips 14:00-15:30
Tuesday Carousel posts Student advice and tricks 19:00-21:00
Wednesday Session poster + Video upload Weekly session announcement 19:00-21:00
Thursday Podcast episode release Guest from community or alumni 14:00-15:30
Friday Carousel engagement Motivational and success stories 19:00-21:00
📊 Prime Time Windows (Tunisia Timezone):
  • 14:00-15:30 - Afternoon engagement window
  • 19:00-21:00 - Evening prime time (highest engagement)
  • 21:00-22:30 - Late evening secondary window

Resource Allocation

Strategic distribution across content channels

Content Distribution by Channel
Email Templates
25%
Weekly Videos
30%
Carousel Posts
25%
Podcasts/Vodcasts
20%

Podcast & Vodcast Initiative

Bringing community voices to inspire and educate students

🎙️

Weekly Podcast

Regular episodes featuring guests from the tech community, discussing trends, careers, and student success.

📹

Monthly Vodcast

Video podcast sessions with industry professionals and Microsoft partners, shared on YouTube and social platforms.

💡

Expert Interviews

Knowledge-sharing sessions with community leaders and alumni success stories to motivate students.

⭐

Student Spotlights

Showcasing talented ISAMM students sharing their expertise, projects, and achievements.

Guest Types:

🏆 Community Leaders

Industry professionals from tech community

🎓 Alumni Success Stories

Former ISAMM students who succeeded

🤝 Microsoft Partners

Microsoft community ambassadors

💻 Student Experts

Talented students sharing knowledge

Engagement Metrics Projection

3-week growth forecast based on strategic implementation

Projected Reach & Engagement Growth

Event Strategy Management

Dynamic strategy switching for maximum impact

Regular Content Strategy
→
Event Detected
→
Switch to Event Strategy
→
Event Completed
→
Return to Regular
📢 Strategic Note: Each event (national or international) has its own dedicated marketing strategy. When an event is scheduled, we temporarily pause the regular content calendar and implement event-specific promotions, countdown posts, live updates, and engagement campaigns. After the event concludes, we seamlessly transition back to our regular weekly content schedule.

✅ Regular Strategy

Standard weekly content calendar with consistent posting schedule across all platforms

🎯 Event Strategy

Focused campaigns with event promotions, live updates, countdown posts, and real-time engagement

Carousel Post Topics

Engaging content designed to educate and inspire

📚

5 Tips for Tech Students

🔧

Microsoft Product Hacks

🚀

Career Development Path

⭐

Success Stories

3-Week Marketing Timeline

November 17 - December 7, 2025

Week 1

November 17-23, 2025

Launch phase with email campaigns, initial carousel posts, and first podcast episode. Establishing baseline engagement metrics.

Week 2

November 24-30, 2025

Growth phase with consistent content delivery, session announcements, and community engagement building momentum.

Week 3

December 1-7, 2025

Optimization phase with refined targeting, increased engagement, and community collaboration initiatives.